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Internet Basics

Online Commodities

Consumer and Creator

1. Creator = Consumer

2. The Active Consumer

3. “Creator-GTM”

3.A. Where the Viral Things Are

4. The Anonymous Economy

5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

Work to Be Done

Statements; No Mission

⬜ Creator Financing

Untraditional Talent

Villains/Heroes, Love/Technology

Creator Extras

A Spectrum of Influence

Influencing Influencers

Investment

Total Content Market (TCM)/Content TAM (C-TAM)

“Organic” = unpaid?

Rethinking Consumer LTV

Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish

3.A. Where the Viral Things Are

• I see too many “viral” products in a day.
• Word “viral” feels icky now, totally commoditized word.
• Marketing something as “viral” is less effective than it used to be.
• Distributed FOMO, basically.
• I see “2-3M followers” on platforms daily. Bar for a “real influencer” is super fucking high.
• People don’t lean into the “virality hype —> direct purchase” pipeline as easily as they used to.
• Before purchasing viral products I want to see other reviews of it to clarify hype vs. reality. (checking secondary voices) even for their favorite creators.

related:

https://twitter.com/kaimeariver/status/1670843322649264130?ref_src=twsrc%5Etfw">June