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Internet Basics

Online Commodities

Consumer and Creator

1. Creator = Consumer

2. The Active Consumer

3. “Creator-GTM”

3.A. Where the Viral Things Are

4. The Anonymous Economy

5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

Work to Be Done

Statements; No Mission

⬜ Creator Financing

Untraditional Talent

Villains/Heroes, Love/Technology

Creator Extras

A Spectrum of Influence

Influencing Influencers

Investment

Total Content Market (TCM)/Content TAM (C-TAM)

“Organic” = unpaid?

Rethinking Consumer LTV

Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish

So Not Done

Untraditional Talent

Good talent is good talent. How to price not… technical people. And not “business” people either.

In short, I have three points:

  1. The job of venture capitalists was never supposed to be just to invest in tech; it is to invest in risky, undervalued talent.
  2. Technical talent (even the least professionally proven) are aware of their individual market worth.
    1. A “cracked” 17-year-old programmer knows they can raise $3M at, at least $15M post.
    2. Growth kids…. don’t work like that yet.
  3. Good nontechnical talent is hard to find.

Creator GTM - White of Talent_ Content Scales.png

The real bet in something like this [have yet to figure out 6/26/2024] is if that last part 50k Users = 50k Viewers is actually true.

I don’t think it’s 1:1, but I do think there’s some math behind it. [WORKING]