Throughout my writing I’m going to relate back to this a bunch, so I might as well get it out of the way. Also, this is coming from my sophomore year college textbook, so if anything here looks strange, blame it on my education.

There are two reasons, in my own opinion, MrBeast is very important. I’m also going to argue that this is similar to someone on the other Spectrum of Influence, Emma Chamberlain, but for the sake of the most intense example possible, we’re gong to stick with Beast.

From my social understanding, there are two pillars that the importance of that name stand on:

Distribution amongst consumers
Distribution amongst creators

And, as we know here, consumers and creators have very few differences, but rather I like to see one as an evolution of the other. So, this example doesn’t mean that consumers aren’t this way, but it’s just on individuals who fit into the Creator category.

It is very hard to influence influencers.

Here’s why it’s hard:

They know what influence smells like
They don’t like being influenced
They have, usually, limited budget
They have little room for social influence error
Trust is their most limited asset

So - why is MrBeast so important? He can influence influencers.

To explain how he does that, I want to focus on how influence works.

1:A

The influential node that affects all influential nodes. People have become radios and amplifiers to the networks themselves.