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Internet Basics

Online Commodities

Consumer and Creator

1. Creator = Consumer

2. The Active Consumer

3. “Creator-GTM”

3.A. Where the Viral Things Are

4. The Anonymous Economy

5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

Work to Be Done

Statements; No Mission

⬜ Creator Financing

Untraditional Talent

Villains/Heroes, Love/Technology

Creator Extras

A Spectrum of Influence

Influencing Influencers

Investment

Total Content Market (TCM)/Content TAM (C-TAM)

“Organic” = unpaid?

Rethinking Consumer LTV

Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish

Young People

So Not Done

Villains/Heroes, Love and Technology

This is completely anecdotal. A theme off of Land of Make Believe and Statements; No Mission.

Where does love sit in technology? Are we at a point yet where we can bring that up and it feels refreshing and not corny?

Just like I wrote in Land of Make Believe, I don’t think many people have experienced people who just love for technology until they hang out with Young People.

Going into 2025, there’s a very obvious emergence of those willing to become the Villains and it got be thinking as to why they would choose that. Is it because they have truly ugly intentions? Do they enjoy the brand or freedom of the Villain status? Or has this just become a label we’ve become accustomed to throwing on individuals that really just love the true intentions of the roles and jobs they perform.

In reality, especially in startups, we promote obsession, identity employment, big swings, complete transformation and even disruption. Why would this person or group of people stop at almost nothing but getting that vision implemented?

Refocusing on Heroes. Those might be harder to point out these days.