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Internet Basics

Online Commodities

Consumer and Creator

1. Creator = Consumer

2. The Active Consumer

3. “Creator-GTM”

3.A. Where the Viral Things Are

4. The Anonymous Economy

5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

Work to Be Done

Statements; No Mission

⬜ Creator Financing

Untraditional Talent

Villains/Heroes, Love/Technology

Creator Extras

A Spectrum of Influence

Influencing Influencers

Investment

Total Content Market (TCM)/Content TAM (C-TAM)

“Organic” = unpaid?

Rethinking Consumer LTV

Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish

Content-implied TAM.

Total Content Market & Content TAM

There are two ways to consider Content as a traditional investor.

1. Total Available Content Market. Is the content niche engaged? Popular? Large? Small?
2. Total Attention Market Share of the company you’re looking at. How much of those eyeballs are seeing the content that company produces?

What is Total Content Market (TCM)

Total Content Market (TCM) is a way to determine the amount of attention ownership a company or product has online.

Content TAM

CTM helps businesses understand competitive market as attention, rather than comparing individual revenue.

Opposite to TAM, to which it focuses on previously-purchased customers, CTM is live-time data that proposes “speculative” or content-implied curious customers. To which, if converted, can be a more accurate online customer.

Simply put, it’s the total available online attention market segment for a product or service.

Total Content Market Share

Content Market Share = Individual Brand Channel Views/Total Keyword Brand Views [x] 100