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Internet Basics

Online Commodities

Consumer and Creator

1. Creator = Consumer

2. The Active Consumer

3. “Creator-GTM”

3.A. Where the Viral Things Are

4. The Anonymous Economy

5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

Work to Be Done

Statements; No Mission

⬜ Creator Financing

Untraditional Talent

Villains/Heroes, Love/Technology

Creator Extras

A Spectrum of Influence

Influencing Influencers

Investment

Total Content Market (TCM)/Content TAM (C-TAM)

“Organic” = unpaid?

Rethinking Consumer LTV

Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish

VC Managers: Finding your style

Women’s Consumer (2022)

Translation

“GenZ”

Personal Journal

An intro to Personal Journal

Alcohol and VC

How to be Jealous

Not On Your Side

“Pedigree”

“Levers”

“Cleanup”

“Examples”

My love letter to Journalists

Unfortunately

Why I dropped out

Advice for a Y1/Y2 woman in VC

Advice for a Y3 woman in VC

Women and Wikipedia

Manifesto

Dating in Your Industry

Invest in the Opposition

Forced Content.

Me & Paul

Very Specific Advice

Advice for a Y1/Y2 woman in VC

This is completely anecdotal.

This applies to if you’re 50 or 21. Your first year is your first year. There are three things I would do if I were starting my first year in VC.

  1. Respect your elders. No matter age and no matter experience; VC is harder to stay in (especially for women) than you’d think. The first thing I would do is reach out to reputable investors in the ecosystem and try my best to appreciate their writing or work through a simple DM or email. Ask for nothing.

  2. Good VC bosses are hard to find: find a peer mentor. No shame on your new manager, but this industry is filled with previously mismanaged egomaniacs that just can’t help but not learn how to really nurture someone into being a completely good-natured but total unit investor. No matter your position (principal, associate, whatever) reach out to the youngest person at every fund relevant to what you “look at.” Why? Because they’re more likely to spill the dealflow beans. That sounds predatory, but it’s not. There are plenty of no’s that VCs don’t want to share because they just don’t want for others to have better dealflow. It’s a shitty truth. Fresher in the industry = have more to prove and want to show off.

  3. Actually make friends. Turns out, there are many personas that make up a good VC. You’re going to find admiration for people everywhere: in founders, VCs and definitely in operators. Be fucking nice. Not only because “reputation” but because this whole industry is one big game. You’re only going to get better if you admire the other players, learn from them, encourage them. This job is so personal and anyone that says it’s not is lying. Even Insight analysts have souls.