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Internet Basics
Online Commodities
Consumer and Creator
1. Creator = Consumer
2. The Active Consumer
3. “Creator-GTM”
3.A. Where the Viral Things Are
4. The Anonymous Economy
5. Pre-founder: People-focused investing
Content is King -- Bill Gates, 1997
Things To Do.
Work to Be Done
Statements; No Mission
⬜ Creator Financing
Untraditional Talent
Villains/Heroes, Love/Technology
Creator Extras
A Spectrum of Influence
Influencing Influencers
Investment
Total Content Market (TCM)/Content TAM (C-TAM)
“Organic” = unpaid?
Rethinking Consumer LTV
Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish
VC Managers: Finding your style
Women’s Consumer (2022)
Translation
“GenZ”
Personal Journal
An intro to Personal Journal
Alcohol and VC
How to be Jealous
Not On Your Side
“Pedigree”
“Levers”
“Cleanup”
“Examples”
My love letter to Journalists
Unfortunately
Why I dropped out
Advice for a Y1/Y2 woman in VC
Advice for a Y3 woman in VC
Women and Wikipedia
Manifesto
Dating in Your Industry
Invest in the Opposition
Forced Content.
Me & Paul
Very Specific Advice

“Examples”
This is completely anecdotal.
Similar to “Pedigree,” I think examples of concepts, unless it’s something that’s not really your idea, that slow you down.
Here are my pro’s and con’s of using examples when you’re trying to explain something:
Pros:
- It’s signal there’s a trend developing
- It’s a mutual understanding for you and the other person
- The right example can explain the thought process for you
Cons:
- If there isn’t one… then it feels like it isn’t a real idea