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Internet Basics

Online Commodities

Consumer and Creator

1. Creator = Consumer

2. The Active Consumer

3. “Creator-GTM”

3.A. Where the Viral Things Are

4. The Anonymous Economy

5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

Work to Be Done

Statements; No Mission

⬜ Creator Financing

Untraditional Talent

Villains/Heroes, Love/Technology

Creator Extras

A Spectrum of Influence

Influencing Influencers

Investment

Total Content Market (TCM)/Content TAM (C-TAM)

“Organic” = unpaid?

Rethinking Consumer LTV

Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish

VC Managers: Finding your style

Women’s Consumer (2022)

Translation

“GenZ”

Personal Journal

An intro to Personal Journal

Alcohol and VC

How to be Jealous

Not On Your Side

“Pedigree”

“Levers”

“Cleanup”

“Examples”

My love letter to Journalists

Unfortunately

Why I dropped out

Advice for a Y1/Y2 woman in VC

Advice for a Y3 woman in VC

Women and Wikipedia

Manifesto

Dating in Your Industry

Invest in the Opposition

Forced Content.

Me & Paul

Very Specific Advice

So Not Done

“Levers”

This is completely anecdotal.

I find it so interesting how little we think about professional development and career progression of our founders.

Sometimes, especially if they aren’t working in a holistic investment structure, founders have a big vision that they can’t get done by just doing one company.

Anecdotally, I don’t think that any individual thing I’ve ever opened or started would be logistically get to the vision of life and work that I’m excited about.

This can sometimes be seen as focusing on your life’s work. Very logistically, a lot of Paul Graham’s How to Do Good Work surrounds the theme of your life’s work.

As a VC, it’s important to get to the root of exactly what your founder wants to do in life. Is that product they’re hyper-focusing on, maybe even frustrating them, exactly what they want to do?

One of the most masterful examples of founder’s that practice “levers” is Sam Altman. Clearly.