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Internet Basics

Online Commodities

Consumer and Creator

1. Creator = Consumer

2. The Active Consumer

3. “Creator-GTM”

3.A. Where the Viral Things Are

4. The Anonymous Economy

5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

Work to Be Done

Statements; No Mission

⬜ Creator Financing

Untraditional Talent

Villains/Heroes, Love/Technology

Creator Extras

A Spectrum of Influence

Influencing Influencers

Investment

Total Content Market (TCM)/Content TAM (C-TAM)

“Organic” = unpaid?

Rethinking Consumer LTV

Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish

VC Managers: Finding your style

Women’s Consumer (2022)

Translation

“GenZ”

Personal Journal

An intro to Personal Journal

Alcohol and VC

How to be Jealous

Not On Your Side

“Pedigree”

“Levers”

“Cleanup”

“Examples”

My love letter to Journalists

Unfortunately

Why I dropped out

Advice for a Y1/Y2 woman in VC

Advice for a Y3 woman in VC

Women and Wikipedia

Manifesto

Dating in Your Industry

Invest in the Opposition

Forced Content.

Me & Paul

Very Specific Advice

This is completely anecdotal.

What I Believe

I believe in developed thought.

The kind that takes time, space, and self-trust. The world doesn’t need more noise; it needs refined, original thinking. Work has to be lived in, not just said. I believe you have to earn your ideas through honesty, hardship, and the courage to say something only you could say.

I believe in the value of real people over artificial influence.

I believe creators are the architects of modern culture and deserve to own the means of their production.

I believe elegance is a form of clarity.

That intellect and aesthetics should coexist without apology.

I believe your most meaningful work often comes from the hardest things you’ve lived through—once you’ve made something beautiful out of them.

I believe in long-term compounding:

Of relationships, of investments, of attention, of identity.

What I Reject

I reject the glorification of hustle without depth.

Speed is not the same as movement. Volume is not the same as meaning.

I reject credentialism as a proxy for intelligence or insight.

You don't need a title to make something important.

I reject the idea that creators are unserious or unscalable.

Some of the most valuable companies of the next decade will start as individuals with vision.

I reject the expectation to dilute, defer, or explain my taste.

Taste is an asset. It should be protected.

III. What I Commit To

I commit to thinking in decades, not quarters.

To protecting the time it takes to develop ideas worth sharing and building systems worth scaling.

I commit to writing things worth quoting and building things worth backing.

I commit to surrounding myself with people who raise my standards and sharpen my thinking.

I commit to balancing ambition with grace.

I commit to never outsourcing taste.

My Purpose

I am here to bridge the worlds of capital, culture, and creativity.

To back the pre-founders is to back those with vision and maybe before they have a deck. To support creators who build not just audiences, but economies. To make sure beauty, originality, and honesty have real infrastructure behind them.

My work is a bet on individuals.

Not because they’re perfect, but because they are real.